Our Vision & Mission

Vision and Mission, which has been prepared as per the desire of Chief of Army Staff in his directive during the 71st BOT meeting.



To serve the entire community of the retired armed forces personnel by generating maximum profit through commercial ventures utilizing its resources efficiently and distributing the profit by a wide range of welfare activities, while focusing on future growth in a sustainable manner for broader range of welfare.



To satisfy customers with superior quality products, services and values, providing an attractive return to the organization, through sustained and high quality growth for increased welfare of the beneficiaries.